Industry News

India tops APAC in men’s beauty product launches: Report

According to a Mintel report, India, with 20% of the beauty products launched during the period meant for the facial care of men, was ahead of China (15%) and Japan (10%). These range from moisturisers and fairness creams to at-home spa treatment products, beard softeners and hair-removal creams. Though the Indian market is smaller compared to China and Japan for these products, it is growing much faster, with the Indian male grooming category valued at more than ₹10,000 crore.

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